Content Writer – B2B Marketing

Key Outcome

Job Description

• Strong command of written English with excellent grammar, clarity, and tone
• Ability to write well-researched, structured, and engaging long-form and short-form content
• Creative thinking with a flair for storytelling in a B2B context
• Understanding of SEO best practices (keywords, metadata, formatting, etc.)
• Experience with content management systems (e.g., WordPress) and tools like SEMrush, Ahrefs, or Google Keyword Planner (a plus)
• Comfortable working collaboratively across teams and managing multiple content projects

Key Responsibilities

• Research and write clear, informative, and engaging content such as: Blog posts, white papers, case studies,Social media copy, email content, and web pages,Thought leadership articles and client stories
• Translate technical or complex topics into easy-to-understand content tailored to the target audience
• Contribute ideas to content strategy and editorial planning
• Ensure all content aligns with brand tone, style, and marketing objectives
• Apply on-page SEO techniques to improve visibility and performance
• Keep up with industry trends and competitor content to identify new opportunities